On March 26, 2014, to coincide with the thirty-eighth session of the IPCC that was being held in Yokohama, the Japanese government launched a new campaign on climate change under the slogan “Fun to Share.” This was intended to be the successor to a previous campaign, “The National Movement to Stop Global Warming,” so that Japan would continue to be a front-runner in tackling climate change. It is an initiative that aims to create a low carbon society by national and local governments, industrial labor and management, local society and individual Japanese working together and sharing information/technology/knowledge that will lead to the creation of a stable low carbon society. The intention is to spread the movement like a chain reaction so that “innovations in our lifestyles” can spring from Japan and move worldwide.The idea behind the “Fun to Share” slogan is “sharing with everyone” the new knowledge on tackling global warming “in a fun way” while also aiming to build a low carbon society.
On the same day, inside a building of the Wadakura Fountain Park in front of the Imperial Palace in Chiyoda-ku, Tokyo, a declaration endorsing “Fun to Share” launched the campaign. This event was attended by the Minister of the Environment, Nobuteru Ishihara, the President of RENGO, Nobuaki Koga, and the Chairperson of KEIDANREN, Hiromasa Yonekura, as well as trade organizations, local government officials and other prominent figures from various fields.
RENGO introduced “RENGO Eco Life 21,” a movement to rethink our lifestyle, which started in 1998 with the motto “Start With What is Close to You – Start With What You Can Do.” RENGO’s President, Mr. Koga, reconfirmed and declared the intention “to create a low carbon society by rethinking our way of life.”